Your champion doesn’t buy in a vacuum.

Narrowing down on features and benefits used to be enough to sell software.

but it’s not anymore.

Winning deals happens not when you explain your value, but when you help your champions buy.

When you help them navigate through relevant alternatives

When you give them what they need to sell you inside their company.

What you’ll get

  • ✺ Competitive positioning ✺

    I map out what are your core capabilities that attract your best customers, and stack those against your competitors’.

    Then, I tie each capability to benefits and pains. This helps your champions see how you’re different, and it’s your blueprint for messaging from talk tracks to competitive campaigns.

  • ✺ assets sellers want to use ✺

    Not all champions are created equal, but that shouldn’t be something you leave to chance.

    I create two types of assets that speak to the people in the buying committee your sellers rarely get to speak with:

    Champion’s deck, aka internal selling deck. Overview that tackles your audience pains, paints the picture of having your incredible product, and handles objections.

    Persona-specific infographics, aka a one-pagers execs can skim, tailored to only what they care about.

  • ✺ Product marketing audit ✺

    Video walkthrough of what I think you should do more of, and where I identify opportunities.

    While I’m getting up to speed on your business I take note of potential gaps to best practices, and where you’re nailing it and might want to do more of.

Plans

3-month plans starting at $11,000/month

Need more covered than in the highest tier? Check out the FAQs.

Essential

Ideal for single use-case or product

✔️ A-sync updates and a dedicated workspace

✔️ Monthly sync

✔️ Competitive positioning mapping

✔️ Single contact person

✔️ Champion deck

✔️ 1 infographic

ramp

Ideal for a single product with multiple use-cases or personas

✔️ A-sync updates and a dedicated workspace

✔️ Monthly sync

✔️ Competitive positioning mapping

✔️ Up to 2 direct contacts

✔️ Product marketing audit

✔️ Champion deck

✔️ 3 infographics (persona and/or use-case)

Scale

Ideal for multiple use cases and personas

✔️ A-sync updates and a dedicated workspace

✔️ Biweekly sync

✔️ Competitive positioning mapping

✔️ Up to 3 direct contacts

✔️ Product marketing audit

✔️ 3 champion decks

✔️ 7 infographics (persona and/or use-case)

Let’s get your sales assets to work.

frequently asked questions

  • Before we begin, I’ll create a shared folder where you add relevant material to get me up to speed without taking a very detailed questionnaire. Things like sales decks, demo recordings, customer calls recordings, positioning and ICP docs, mission/vision, CRM and product usage data, etc.

    I might ask to speak with a few internal SMEs as well.

    I’ll round that up with additional research.

    From time to time I might have additional questions for you or ask for feedback outside of our sync meetings.

  • If at the end of our 3 months you’d like to add additional assets, we could extend your package on a month-by-month basis.

    If you need more comprehensive support, let’s chat to see if it makes sense to create a custom package.

  • I take the first month to get up to speed on your product and customers and on the competitive positioning mapping.

    This is to make sure I’m creating the highest quality assets with a clear value prop. The rest of the time I use to execute the assets and find the angles your buyers care about.

  • You will work directly with me.

    I developed this framework years ago and it hasn’t failed me since. While I might get outside assistance with additional research, for example, you and I work together directly and I’m in charge of all the deliverables.

  • All engagements are minimum of 3 months. Invoices are due net +15 and you will receive them monthly starting at the beginning of the engagement.