Let’s make sure you tell your story well.

Engineer who became a product manager that turned into a marketer: I get how things work.

“Things” being processes, buying journeys, and sales cycles.

I also know how to tell stories.

I work with Sales-led SaaS B2B companies to

  • analyze what’s happening,

  • how it applies to what they’re already doing,

  • and use it to tell their story better.

Let me figure out how your audience evaluate solutions like yours and how to make them see you’re the obvious choice.

Check me out on Sharebird and Reforge

Trusted by

Featured on

Klue Compete Week
PMA Top 100 PMM Influencer
Exit Five
Women in B2B Marketing
Clozd win/loss week
Healthy Competition
GTM Alliance

Why work with me

You’re up to your ears trying to balance nonstop requests coming from internal stakeholders, staying up to speed on market and macro trends, and putting out fires.

  • Are you targeting the right buyers?

  • Do you resonate with them?

  • Do you really know why you win and lose deals?

I’m having conversations with marketing leaders, CEOs and PMMs and the answer is consistently NO.

My experience spans Fortune 500 companies and small startups, in the US and in international markets. I spent the last few years as a founding PMM in several startups which were a fruitful ground to drive business expansion and influential projects. And I have seen this time and time again: If you can’t articulate how you’re different in a way that matters to your target audience, moving the needle is going to be an uphill battle.

spill the T

GTM, simplified, directly into your inbox.

No BS, zero fluff.

Every 2 Saturdays I share 1 hack, 1 success, and 1 flop. And, every once in a while, I send out a deep dive on a specific marketing strategy concept.