When most people hear VOC, they think about case studies. But centering your competitive and positioning efforts around your buyers will actually get you further than your competitors.

I sat down with The GTM Pack podcast to discuss why the traditional battlecard format beats the purpose of them, and how we can integrate competitive intelligence into a broader market intelligence strategy, fostering collaboration between product marketing and sales teams.

I sat down with Competitive Intelligence Alliance to discuss why competitive positioning is crucial in go-to-market strategies, at least more than focusing solely on product features or direct competitors.

Recognized by the global Product Marketing Alliance community as one of the 100 product marketers who are reshaping the industry.

Jane Serra and I discussed the strategic importance of competitive positioning to define the value proposition. We shared methods to create accurate and actionable ideal customer profile, which is the foundation of nailing that.

Cross functional collaboration is at the heart of product marketing. Not just for enablement, but for gathering and testing market insights.

I sat down with Project Moneyball, a collaborative project bringing voices of founders, customer success, sales and marketing leaders to discuss the DNA of an effective GTM organization.

I made the list! Exit Five, the largest online community for marketers, has put together a list of folks posting useful and specific content.

I’m honored to be included in this list alongside other incredible marketers from all disciplines.

I sat down with Spencer Dent, Clozd CEO and co-founder, to discuss why (and how) even when I was a one-person PMM team I set up a win/loss program, what the organizations I worked for learnt from it, and what are some tips to make sure you’re leading an impactful program.

Recognized by Salesintel as one of 300 women making an impact in B2B SaaS. The list includes exceptional women in revenue, from founders and CEOs to sellers and marketers.

Breakdown of the 5-step framework that guarantees you use competitive intel for strategy, not just in battlecards.

Competitive Enablement goes way beyond battlecards. Watch this Survivor themed session and get practical tactics to make your sales, product and marketing allies ready to face any competitor.