Sales assets your team will actually use
Your sales assets don’t suck because of the deck. They suck because product, marketing, and sales aren’t telling the same story.
I find what’s actually broken, fix it fast, and turn it into assets your reps won’t reject.
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Your product works.
But the way your teams talk about it is all over the place — and it’s costing you.
Your product is solid. Your story? Kind of a mess.
Everyone on your team tells it differently.
Marketing is out here leading with whatever headline they wish buyers cared about.
Sales is rewriting everything because “this won’t land in a real convo.”
Product is insisting on language no buyer has ever said out loud.
And you’re stuck in the middle trying to convince the CEO this isn’t your fault.
Real cost: No one can land the same story twice.
Your assets aren’t the problem. The disconnect is.
The deck crushed in the launch meeting because everyone was pretending it made sense.
Two weeks later? Sales quietly stops using it.
Not because the design is bad — because it doesn’t match how buyers actually talk or make decisions.
So reps hack together their own version…
or wing it and pray.
Real cost: You’re producing content no one trusts.
Deals stall because your champion can't sell you internally
Your one-pagers make perfect sense to the champion.
But the CFO, CTO, VP of Ops?
Yeah… they’re not buying it.
(No pun intended).
So your champion walks into internal meetings without a story anyone else understands. You leave it to them to connect the dots for other people in the buying team.
Real cost: Multi-threading collapses and deals die quietly.
“Talya is quite literally lightening in a bottle.”
We’ll fix the story first,
then build the assets that make sense to your buyers—and actually get used in the field.
“Talya made an almost immediate impact”
Here’s how it works
Step 1: asset audit + 3 conversations
I don't need seven workshops to see the dysfunction. Three honest conversations with your SMEs and a look at what you're currently using tells me everything.
What you get:
Understanding of what really closes deals
Clarity on where alignment breaks between teams
Immediate "oh shit, THAT's why" moments
Step 2: Build The Win Map—your clarity system
I don't just hand you a positioning doc that dies in Slack. I build The Win Map—a Notion system that connects research → buyer truth → defensible message → sales assets.
This isn't a static deliverable. It's your single source of truth that every team can use.
What you get:
The Win Map dashboard linking everything together
Message map that survives real sales conversations
Competitive narrative that holds up when buyers push back
Battle-tested positioning that product, marketing, and sales all believe in
Step 3: Sales enablement that survives the field
Your assets work because they're built on alignment, not assumptions. Sales believes them. Champions can sell internally with them. Deals close faster.
What you get:
Executive one-pagers for the invisible people in the buying team
Sales deck reps have conviction on
All connected back to your Notion clarity system
“our space is very active and changes constantly, but she always helped us find white space and ways that we could stand out in the crowd”
Bobby S., Director of Sales and Sales Engineering