win more deals faster
with a differentiated POV and customer-centric sales assets
Do you need to increase your win rates?
Most positioning and messaging efforts die with sales assets no one sees except (maybe) your champion.
We can change that.
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Your product is helping customers.
But you’re struggling to get that across.
You have Product-Market Fit, you know you solve a real problem. But…
Unclear differentiated value
Your content doesn’t convey clearly what you do and how you’re different.
sales reps don’t believe in the assets
Your sales reps go rogue and use their own decks. Or the ones from 2023. Or none.
multi-threading is necessary, but difficult
Winning deals is becoming harder, even your champions are struggling the get internal buy in. Just getting the right people in the room feels like mission impossible.
I’ll help you find the best angles to stand out,
and create sales assets that speak to your buying committee,
that your reps will actually want to use
“Talya made an almost immediate impact”
Here’s how it works
Step 1: positioning and messaging audit
I review your current customer-facing assets and internal documents, talk to a few SMEs and do additional research. I am getting inside your buyers’ head, while getting to know your product and company.
Step 2: Competitive Positioning Mapping
I map your distinct capabilities—why your ideal customers choose you—and how these stack up against competing alternatives. This blueprint provides internal clarity about how you stand out.
Step 3: customer-centric sales assets
Tried and tested on sales-led mid-market and enterprise SaaS companies in multiple industries, I develop two types of assets that speak to not only your champion, but the entire buying committee. Your sellers and champions will barely be able to wait to share these.
Bobby S., Director of Sales and Sales Engineering
