Won deals involve an average of 17 buyers. Lost deals? Five.

Your champion isn't selling to one person. They're selling to a room — and they need a narrative each person can follow. (source: Gong Lab, 1M executive sales cycles)

  • "A conversation with Talya brings clarity and validation, and leaves you confident that your assets deserve better."

    —Simon Ruiz Tada

    Head of Product Marketing @ Talon.One

  • "deep industry expertise with objective, big-picture advice. She also shares concrete examples, which makes her guidance very easy to understand."

    —Taka Morinaga

    Co-founder and CEO of Steve AI

  • "We feel so much more confident in our understanding our distinct product capabilities and why they matter to your buyers."

    —Emily Simon

    Director of Product Marketing, Apptegy

  • "Fantastic big picture advice and very practical next steps, best of both worlds!"

    —Samantha Ngo,

    Head of Marketing @ Strety

  • Positioning is like your mission statement. Narrative positioning makes it practical.

    Most positioning work ends with a statement. Mine ends with a story that drives your deck, your one-pagers, and every asset your champion uses to sell you internally. It tells your buyers why the should care in the order that makes them act, making any asset creation - whether it’s a new webpage or outreach, easier for your team to pull off while staying true to your story.

  • The problem usually isn't the slides — I’ve seen basic slides that work well and gorgeous ones that don’t.

    When there's no coherent narrative holding the deck together, reps don't trust it and buyers don't remember it. A deck built on narrative positioning tells a story that builds to a conclusion. A deck without it is just a collection of good-looking slides that don't add up.

  • A champion deck is built for internal selling — not for your first sales call. It gives your champion the story, language, and evidence they need to convince Finance, Ops, Engineering, and anyone else in the buying committee. 83% of winning vendors help buyers navigate their buying committee. A champion deck is how.

  • April Dunford's framework is excellent for defining your competitive positioning — what you are and why you win. Fletch is great for homepage-first positioning. I build the narrative layer that turns positioning into assets that actually get used in sales conversations. If you've done positioning work but your deck still isn't landing, the missing piece is usually the narrative.
    In addition, my approach is not through workshops. A sticky narrative can’t be based on the loudest person’s opinions, it needs to be based on facts. I build it with that approach.

  • The Win Map™ connects market research, buyer insights, competitive positioning, and messaging into one narrative system. It's built in Notion so your entire team can access it. From there, I build the assets — all connected to the same narrative foundation.

    If you wish to maintain it in a different way, it’s completely exportable, including to a markdown file.

  • Yes. Part of why the assets stick is that I talk to your reps, not just your marketing team. They know what actually lands in buyer conversations. That input shapes the narrative — and when reps see their reality reflected in the assets, they use them.

  • Projects depend on scope and complexity. A full Win Map™ system and asset creation usually takes between 4-12 weeks, depending on portfolio size and the the number of assets needed.

  • Yes. Some clients start with Advisory to test fit, then move to a larger project when they realize the problem is bigger than they thought.

  • Former Fletch clients can work with me just for assets, and in any advising capacity.

    Assets

    As long as the positioning Fletch PMM provided you is still relevant, I can work with their framework for asset creation. Note this process is entirely different, and does not include the Win Map™ system or further positioning work.

    If you’re interested, book a call and we can discuss the details.