competitive positioning that helps (even) b2b companies to stand out

competitive positioning blueprint, based on competitive research.

Competitive Intelligence is at the heart of Go-To-Market strategy, yet it’s rarely being used for anything other than battlecards.

I’m on a mission to change that. Help your ideal buyers see how you’re different and become their obvious choice—before your competitors would.

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Who works with me

Startup CEOs and CMOs

While you’re trying to scale your company, your team doesn’t always have the capacity or skills to tackle strategic initiatives that move the needle. Work with me to do that without disrupting your team from running the business.

Product marketing leaders

Companies grow faster than their Product Marketing teams. Reach out if you need to tap into an expertise your team is missing or help with scaling cross-functional programs and processes.

Solo product marketers

There’s a lot of templates and frameworks out there but they don’t necessarily work for your company, products or strategy. Stuck translating free advice into practical tools that actually drive impact? I can help.

Why work with me

You’re up to your ears trying to balance nonstop requests coming from internal stakeholders, staying up to speed on market and macro trends, and putting out fires.

  • Are you targeting the right buyers?

  • Do you resonate with them?

  • Do you really know why you win and lose deals?

I’m having conversations with marketing leaders, CEOs and PMMs and the answer is consistently NO.

My experience spans Fortune 500 companies and small startups, in the US and in international markets. I spent the last few years as a founding PMM in several startups which were a fruitful ground to drive business expansion and influential projects. And I have seen this time and time again: If you can’t articulate how you’re different in a way that matters to your target audience, moving the needle is going to be an uphill battle.

the competitive positioning blueprint

The blueprint that outlines how you’re different from those your buyers compare you to. Use it for competitive playbooks, talk tracks, messaging, campaigns and competitive landing pages.

  • Cohesive insights into competitors’ GTM strategy, focus areas, and ICP.

  • Know who you’re really competing against with the context of how they win

  • We’ll map your strategic advantages against your competitors’

    You’ll get: how to win each of them